![]() ![]() After a handful of years sharing top billing and a baker’s dozen of platinum records in the bag, he released his own album, 2018’s NOT ALL HEROES WEAR CAPES, a couple of months past his 25th birthday. That Metro tackled longer-form projects-full-length collaborations, executive productions-not only made him unusually well-known for a producer, but suggested a broader vision, a transcending of the day-to-day business of beatmaking in favour of building a movement. The green folder bore out.įuture (“Mask Off,” “Low Life”), Migos (“Bad and Boujee”), Post Malone (“Congratulations”), 21 Savage (“Bank Account”), Kodak Black (“Tunnel Vision”): Just a sampling of what followed is some of the most definitive rap of the 2010s, tracks that-alongside the work of collaborators and fellow Atlantans Sonny Digital, Southside, TM88, and Zaytoven-reshaped hip-hop’s sound, feel, and culture. But the work-glossy, atmospheric monsters that pushed trap to cinematic extremes-had too much traction to ignore. A few months into his freshman year at Morehouse, it became clear that the balance was too tough to keep up. Louis to Atlanta so Metro could work with Gucci Mane and OJ da Juiceman-contingent, of course, on him keeping his spot on the honour roll. By the time he graduated from high school, he and Mom were making eight-hour-long car trips from St. He’d already been making beats for a few years, pestering A&Rs on Twitter, crowbarring some connections. “Those household names in hip-hop will continue to resonate with audiences.When the boy who would become Metro Boomin (Leland Tyler Wayne, born 1993) decided he was going to get serious about the rap thing, he intercepted his mother after work with a thick green folder-part dossier, part wish list, part five-year plan. “There are certain names that have been around for a long enough period that they are now of an evergreen standard,” City National entertainment banking leader Denise Colletta recently told Billboard. Decay curves, which are based on past performance of other songs in the genre, refer to when the song levels out into a predictable state of income generation.īut the 50th anniversary of hip-hop special at the 2023 Grammy awards and its continued dominance on streaming platforms may reveal that rap is ready to become another sought-after genre for buyers. Those who have been skeptical of rap catalog sales often point to the genre’s short history, which may indicate sharper - or still unknown - decay curves from other genres like rock and pop. Dre’s Shamrock and UMG deal for an estimated over $200 million, and Future’s publishing catalog sale to Influence Media Partners between $65-75 million - have proved that the genre is fueling new investor interest. Metro Boomin’s deal, along with other recent hip-hop acquisitions - like Juice WRLD’s sale to Opus Music Group for a nine figure sum, Dr. 2, 2023, Shamrock Capital announced that it raised $600 million in a new fund (Shamrock Capital Content Fund III) aimed at acquiring film, TV, music video games, and sports rights. In 2021, Shamrock expanded into the lending space with a $196 million debt fund to loan money to IP owners in entertainment. It’s most notable investment being that of Taylor Swift’s Big Machine catalog which the firm bought from Scooter Braun’s Ithaca Holdings in 2020. Disney’s family office and has since become an active, powerful buyer in the music catalog investment space. ![]() ![]() A representative for Metro Boomin declined to comment. Representatives for Shamrock did not return Billboard’s requests for comment. An alternative original version of Trance began surfacing online over the weekend, which features bars from Drake alongside Scott and Thug. ![]() 1 on the Hot 100 Producers and Hot 100 Songwriters charts. 1 on the Rap Producers chart and three weeks at No. As an artist, Metro Boomin has 46 total entries on the Hot 100. The multi-hyphenate musician has had 99 total entries on the Hot 100 chart as a producer, including two No. 1” by Kanye West, “Jumpman” by Drake and Future, “Heartless” by The Weeknd, “Waves” by Kanye West, “Child’s Play” by Drake, “Tuesday” by iLoveMakonnen, and many more. Why Music Catalog Investors Are Finally Warming to Hip-HopĪs one of rap and R&B’s most defining creatives, Metro Boomin has helped craft hits like “Bad and Boujee” by Migos, “Mask Off” by Future, “Congratulations” by Post Malone, “Bank Account” by 21 Savage, “Father Stretch My Hands, Pt. ![]()
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